{"id":432,"date":"2008-06-29T21:50:32","date_gmt":"2008-06-29T21:50:32","guid":{"rendered":"http:\/\/withman.net\/2008\/06\/29\/%ec%9b%b9-20-%eb%b2%84%eb%b8%94-%ec%95%84%eb%8b%88%eb%8b%a4\/"},"modified":"2008-06-29T21:50:32","modified_gmt":"2008-06-29T21:50:32","slug":"%ec%9b%b9-20-%eb%b2%84%eb%b8%94-%ec%95%84%eb%8b%88%eb%8b%a4","status":"publish","type":"post","link":"https:\/\/withman.net\/?p=432","title":{"rendered":"\uacfc\uc5f0, \uc6f9 2.0, \ubc84\ube14\uc77c\uae4c?"},"content":{"rendered":"

\uc6f9 2.0 \uc774 \ubc84\ube14\uc77c\uae4c? \ud55c\ucc38 \uc774\uc288\uac00 \ub418\ub294 \uac83 \uac19\ub2e4. \uacbd\uae30\uac00 \ub098\ube60\uc9c0\ub2e4 \ubcf4\ub2c8 \uc608\uc804 \ub2f7\ucef4\ubc84\ube14\ucc98\ub7fc \uac11\uc790\uae30 \uad00\ub828 \uc5c5\uccb4\ub4e4\uc774 \uc2f8\uadf8\ub9ac \uc0ac\ub77c\uc838 \ubc84\ub9ac\ub294\uac74 \uc544\ub2cc\uac00 \ub77c\ub294 \ubd88\uc548\uac10\uc5d0\uc11c \ub098\uc624\ub294 \uac83 \uac19\uae30\ub3c4 \ud558\uace0 \uad6d\ub0b4\uc5d0\uc11c\ub294 \uc544\uc9c1 \uc774\ub807\ub2e4\ud560 \uc6f9 2.0 \uae30\ubc18 \uae30\uc5c5\uc774 \uc5c6\ub294\ud130\ub77c \ub354 \uadf8\ub7f0 \uac83 \uac19\uae30\ub3c4 \ud558\ub2e4.

Why Web 2.0 Is No Bub<\/FONT><\/STRONG><\/P>
\n

\uadf8\ub7ec\ub358 \uc640\uc911\uc5d0 \uc7ac\ubbf8\uc788\ub294 \uae00\uc744 \ud558\ub098 \ubc1c\uacac\ud588\ub2e4. \uc774\ub984\ud558\uc57c, ‘Why Web 2.0 Is No Bubble: Corporations Are Willing to Pay for It’ \ud558\ubc84\ub4dc \ube44\uc9c0\ub2c8\uc2a4 \ub9ac\ubdf0 (HBR) \ub274\uc2a4\ub808\ud130\uc5d0 \uc2e4\ub824\uc628 \uae00\uc778\ub370, \uc0ac\uc2e4 \ucc45 \uc18c\uac1c\ub77c\ub294 \ub290\ub08c\uc744 \uc9c0\uc6b8 \uc218 \uc5c6\uc9c0\ub9cc \uc5b4\uca13\ub4e0 \uc6f9 2.0\uc774 \ubc84\ube14\uc774 \uc544\ub2c8\ub77c\ub294 \uc81c\ubaa9\uc5d0 \ud655 \ub04c\ub838\ub2e4.<\/P>
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\ub0b4\uc6a9\uc740 \uc774\ub807\ub2e4. <\/P>
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“\ub2f7\ucef4\ubc84\ube14\uc744 \uac70\uce58\uba74\uc11c \uc6f9 2.0\ub3c4 \uac89\ub9cc \ubc88\uc9c0\ub974\ub974\ud55c\uac70 \uc544\ub2cc\uac00\ub77c\uace0 \ubd88\uc548\ud574\ub4e4 \ud558\ub294\ub370, \uc0ac\uc2e4 \uadf8\ub807\uc9c0 \uc54a\ub2e4. \uc6f9 2.0 \uae30\uc5c5\ub4e4 \ub3c8 \uc798 \ubc8c\uace0 \uc788\ub2e4. \uadf8\uac83\ub3c4 \uad6c\uae00\uc774 \ub300\ubc15\uc744 \ub0b8 ‘\uad11\uace0’\uac00 \uc544\ub2cc \ub2e4\ub978 \ubaa8\ub378\ub85c \ub3c8\uc744 \ubc8c\uace0 \uc788\ub2e4\ub294 \uc810\uc5d0\uc11c \uc55e\uc73c\ub85c \ub354 \uc218\uc775\uc744 \ubc8c \uae30\ud68c\uac00 \uc788\ub2e4.”<\/P>
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\uc774 \ub0b4\uc6a9\uc744 \ub4b7\ubc1b\uce68\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec\uac00\uc9c0 \uc6f9 2.0 \uae30\ubc18 \uae30\uc5c5\ub4e4\uc774 \ub4f1\uc7a5\ud558\ub294\ub370, \uc0c1\ub2f9\ud788 \ud765\ubbf8\ub86d\ub2e4.<\/P>
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Communispace\ub77c\uace0 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uace0\uac1d\uacfc \uc18c\ud1b5\uc774 \uac00\ub2a5\ud55c \ucee4\ubba4\ub2c8\ud2f0\ub97c \uc81c\uacf5\ud558\ub294 \ud68c\uc0ac\ub3c4 \uc788\uace0, (\ub2e8\uc21c\ud55c \ucee4\ubba4\ub2c8\ud2f0\uc640\ub294 \ucc28\uc774\uac00 \ub098\uc9c0 \uc2f6\ub2e4. 1\ub144 \uc0ac\uc6a9\ub8cc\uac00 15\ub9cc\ubd88\uc774 \ub118\ub294\ub2e4\ub294\ub370;;;) Bazaar Voice, Power Reviews \ub77c\uace0 \ub124\uc774\ubc84 \uc9c0\uc2dd \uc1fc\ud551\uacfc \uc720\uc0ac\ud55c \ub140\uc11d\ub3c4 \uc788\ub2e4. <\/P>
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\uc544, \ubc18\ub300\uc778\uac00? \uc9c0\uc2dd\uc1fc\ud551\uc744 \uad6c\ucd95\ud574\uc11c \ub124\uc774\ubc84\uc5d0 \uacf5\uae09\ud558\uac70\ub098 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uace0\uac1d\ub4e4\uc758 \uc758\uacac\uc744 \ucde8\ud569\ud574 \ubd84\uc11d\ud574\uc8fc\ub294 \ud68c\uc0ac\ub77c\uace0 \ubcf4\uba74 \ub418\ub098\ubcf4\ub2e4. \ud604\uc7ac\uae4c\uc9c0 \uc800\uc7a5\ub41c \ub9ac\ubdf0\ub9cc 135\uc5b5\uac1c, \uc9c0\uae08\ub3c4 \uacc4\uc18d \ucd08\ub2f9 \uba87 \ubc31\uac1c\uc758 \ub9ac\ubdf0\uac00 \ucd94\uac00\ub418\uace0 \uc788\ub2e4. <\/P>
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\uadf8 \uc678\uc5d0\ub3c4 \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \uc5b8\uae09\ub418\ub294\ub370…

\uae30\uc5c5\ub4e4\uc758 \ubb38\uc81c \ud574\uacb0\uc740 \uace0\uac1d\ub4e4\uc774~<\/FONT><\/STRONG><\/P>
\n

\"\uc0ac\uc6a9\uc790\uc774 \uc911\uc5d0 \uac00\uc7a5 \uc778\uc0c1\uc801\uc778 \ubaa8\ub378\uc740 \uace0\uac1d\ub4e4\uc774 \uae30\uc5c5\uc758 \uace0\ubbfc\uac70\ub9ac\ub97c \ud574\uacb0\ud574 \uc8fc\ub3c4\ub85d \ud558\ub294 \uac83\uc774\ub2e4. \ub9d0\uc774 \uc5b4\ub835\ub2e4. \uc27d\uac8c \uc81c\ud488\uc744 \ub9cc\ub4dc\ub294\ub370 \uace0\uac1d\uc758 \uc544\uc774\ub514\uc5b4\uac00 \ubc18\uc601\ub41c \uac83\uc73c\ub85c \ubcf4\uba74 \ub41c\ub2e4. \uc911\uc694\ud55c \uac74 \uc9c0\uae08\ucc98\ub7fc \uccb4\ud5d8\ub2e8 \uad6c\uc131\ud574\uc11c \ud558\ub294\uac8c \uc544\ub2c8\ub77c Innocentive\ub098 Salesforce Ideas\ucc98\ub7fc \uae30\uc5c5\uc774 \uc774\ub7f0 \uc544\uc774\ub514\uc5b4 \uac70\ub798\ub97c \uc911\uacc4\ud558\ub294 \uac83\uc774\ub2e4.<\/P>
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\uc544, \uacf5\ubaa8\uc804\uc73c\ub85c \ubcf4\uba74 \ub420 \ub4ef \uc2f6\ub2e4. \uc9c0\uae08 \uad6d\ub0b4 \ub300\ud559\uc0dd \uacf5\ubaa8\uc804\uc744 \ubcf4\uba74 \uae30\uc5c5\ub4e4\uc774 \ube0c\ub79c\ub4dc \uad00\ub9ac \ucc28\uc6d0\uc5d0\uc11c \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740\ub370, \uc77c\ubd80 \uae30\uc5c5\ub4e4\uc740 \uacf5\ubaa8\uc804\uc744 \ud1b5\ud574 \uc2e4\uc81c \uc0ac\uc5c5\uc5d0 \ud65c\uc6a9\ud560 \uc544\uc774\ub514\uc5b4\ub97c \ucc3e\uae30\ub3c4 \ud55c\ub2e4.<\/P>
\n

\ub9c8\ucc2c\uac00\uc9c0. \uae30\uc5c5\ub4e4\uc774 \uac00\uc9c4 \ubb38\uc81c\uc5d0 \ub300\ud574\uc11c \ud574\uacb0\ucc45\uc744 \uc81c\uc2dc\ud558\uace0 \uc774\uac8c \ucc44\ud0dd\uc774 \ub418\uba74 \ucd5c\uc18c $5,000~$1,000,000\uc758 \uc0c1\uae08\/\ub300\uac00\uac00 \uc8fc\uc5b4\uc9c4\ub2e4. \ucee8\uc124\ud305 \uc77c\uac70\ub9ac \uc624\ud508 \ub9c8\ucf13\uc774\ub77c\uace0 \ud574\uc57c\ud558\ub098? ^_^;; \uc9c0\uc2dd\uac70\ub798\uc18c \uac19\uae30\ub3c4 \ud55c \uac83\uc774, \uadf8\ub798. \uc9c4\uc815\ud55c \uc9c0\uc2dd\uac70\ub798\uc18c\ub2e4. \ub300\ud559\uc0dd\ub4e4\uc758 \ub9ac\ud3ec\ud2b8\/\uacfc\uc81c\ub97c \uc704\ud55c \uc9c0\uc2dd \uac70\ub798\uc18c\uac00 \uc544\ub2cc \uc804\ubb38 \uc9c0\uc2dd\uc774 \uc2e4\uc81c\ub85c \uac70\ub798\ub418\ub294 \uacf3 \ub9d0\uc774\ub2e4.

\uc6f9 2.0, \ubb34\ud55c\ud55c \uc0ac\uc5c5\uae30\ud68c<\/FONT><\/STRONG><\/P>
\n

\uc77c\uc804\uc5d0 \uc18c\uac1c\ud588\ub358 \ubc84\ud314\ub85c\uc2dd \uc0ac\uc5c5 \ubaa8\ub378\uc774 \ud758\ub7ec\ub118\uce58\ub294\uac8c \uc6f9 2.0 \uc2dc\ub300\uc758 \ud2b9\uc9d5\uc774\uc9c0 \uc2f6\ub2e4. \uad6c\uae00\ucc98\ub7fc \ub2e8\uc21c\ud788 \uad11\uace0 \uc911\uacc4 \uc218\uc900\uc5d0\uc11c \ub118\uc5b4\uc11c\uc11c \uc6f9 2.0\uc774 \uc720\uc800 \ud55c \uc0ac\ub78c \ud55c \uc0ac\ub78c\uc758 \uc758\uacac\uc774 \ubc18\uc601\ub420 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc744 \uc2ed\ubd84 \ud65c\uc6a9\ud574, \uae30\uc5c5\ub4e4\uc774 \ud544\uc694\ub85c \ud558\uace0 \uad81\uae08\ud574 \ud558\ub294 \uac83\ub4e4\uc744 \uc81c\uacf5\ud574 \uc904 \uc218 \uc788\ub294 \uc0ac\uc5c5 \ubaa8\ub378\ub4e4\uc744 \ub9ce\uc774 \ucc3e\uc544\ubcfc \uc218 \uc788\ub2e4.<\/P>
\n

\uadf8\ub7f0\uba74\uc5d0\uc11c \uc6f9 2.0\uc744 \ub2e8\ud3b8\uc801\uc73c\ub85c \ubcf4\uace0 \ubc84\ube14\uc774\ub77c\uace0 \ud45c\ud604\ud558\ub294\uac74 \uc633\uc9c0 \uc54a\uc740 \uac83 \uac19\ub2e4. \uc774\uc804\uc5d0\ub294 \ub2e8\uc21c \ubc29\ubb38\uc790 \uc218\uc900\uc774\uc5c8\ub358 \ud2b8\ub798\ud53d\uc774, \uc774\uc81c\ub294 ‘\uc9d1\ub2e8 \uc9c0\uc2dd\/\uc815\ubcf4’\ub85c \ubc14\ub00c\uc5b4\uc11c \uc0c8\ub85c\uc6b4 \uc778\ud130\ub137 \uc0ac\uc5c5 \uc2dc\ub300\ub97c \uc5f4\uc5b4\uc8fc\uace0 \uc788\ub294 \ub9cc\ud07c,, \ub124\uc774\ubc84\/\uc625\uc158\/G\ub9c8\ucf13 \uac19\uc740 \uc774\uc804 \uc778\ud130\ub137 \uae30\uc5c5\ub4e4\uc744 \ub2a5\uac00\ud558\ub294 \uae30\uc5c5\ub4e4\uc774 \uc3df\uc544\uc9c0\uc9c0 \uc54a\uc744\uae4c \uc0dd\uac01\ud55c\ub2e4.<\/P>
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HBR \uc6d0\ubb38 :
http:\/\/conversationstarter.hbsp.com\/groundswell\/2008\/06\/web_20_is_no_bubble_and_heres.html?cm_mmc=npv-_-LISTSERV-_-JUNE_2008-_-TECHOPS<\/A><\/P>
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P.S. \uc774\uac70 \uc774 \ucc45\uc744 \uc0ac\uc11c \ubd10\uc57c\ud558\ub098. \uad81\uae08\ud574\uc9c4\ub2e4;;
<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"

\uc6f9 2.0 \uc774 \ubc84\ube14\uc77c\uae4c? \ud55c\ucc38 \uc774\uc288\uac00 \ub418\ub294 \uac83 \uac19\ub2e4. \uacbd\uae30\uac00 \ub098\ube60\uc9c0\ub2e4 \ubcf4\ub2c8 \uc608\uc804 \ub2f7\ucef4\ubc84\ube14\ucc98\ub7fc \uac11\uc790\uae30 \uad00\ub828 \uc5c5\uccb4\ub4e4\uc774 \uc2f8\uadf8\ub9ac \uc0ac\ub77c\uc838 \ubc84\ub9ac\ub294\uac74 \uc544\ub2cc\uac00 \ub77c\ub294 \ubd88\uc548\uac10\uc5d0\uc11c \ub098\uc624\ub294 \uac83 \uac19\uae30\ub3c4 \ud558\uace0 \uad6d\ub0b4\uc5d0\uc11c\ub294 \uc544\uc9c1 \uc774\ub807\ub2e4\ud560 \uc6f9 2.0 \uae30\ubc18 \uae30\uc5c5\uc774 \uc5c6\ub294\ud130\ub77c \ub354 \uadf8\ub7f0 \uac83 \uac19\uae30\ub3c4 \ud558\ub2e4.Why Web 2.0 Is No Bub \uadf8\ub7ec\ub358 \uc640\uc911\uc5d0 \uc7ac\ubbf8\uc788\ub294 \uae00\uc744 \ud558\ub098 \ubc1c\uacac\ud588\ub2e4. \uc774\ub984\ud558\uc57c, ‘Why Web 2.0\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[261],"tags":[516,517,630,631],"class_list":["post-432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thingsbusiness","tag-harvard-business-review","tag-hbr","tag--2-0","tag--2-0-"],"_links":{"self":[{"href":"https:\/\/withman.net\/index.php?rest_route=\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/withman.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/withman.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/withman.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/withman.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=432"}],"version-history":[{"count":0,"href":"https:\/\/withman.net\/index.php?rest_route=\/wp\/v2\/posts\/432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/withman.net\/index.php?rest_route=\/wp\/v2\/media\/433"}],"wp:attachment":[{"href":"https:\/\/withman.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/withman.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/withman.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}